Hello, Besties...
My name is Nevaeh, and Sugar Lush Girls is more than a business to me. It's my Family's Story and my personal passion.
Beyond being the owner, I am also a hairstylist. Working hands-on with hair has given me a deeper understanding of scalp health, hair growth, and the importance of using products that truly support healthy hair from the root. Being a stylist allows me to test, learn, and create with real experience not just trends.
As a teenage entrepreneur and hairstylist, I blend generational wisdom with modern beauty knowledge, making sure every product reflects both where we came from and where we’re going. Sugar Lush Girls stands for gentle care, intentional formulas, and self-love that starts at home.
This brand represents healing, growth, and a young girl stepping into her purpose and I’m grateful to share it with you.
Our Story
Sugar Lush Girls was born from motherhood, love, and a desire to heal. Founded by My MOM, The Mother of four daughters and one son, and like many moms, she was always searching for gentle, effective products that actually worked for her children. One of my siblings battled eczema and hair loss, and watching that struggle up close changed everything. What started as concern quickly turned into purpose.
She began creating products not just for beauty, but for comfort, healing, and confidence. She wanted formulas that soothed sensitive skin, nurtured hair, and made her children, especially "the ones struggling" feel normal, beautiful, and cared for. Sugar Lush Girls wasn’t created for trends. It was created out of love.
As life evolved, my mom made a powerful decision to pass the brand down to me trusting me to continue something that meant so much to our family. Carrying Sugar Lush Girls is more than running a business. It’s carrying her sacrifices, her late nights, and her desire to protect and uplift her children.